Updated: October 1, 2023
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SVOD one out: Pay-TV providers have continued to lose market share to SVOD services
Pay Television and Internet Protocol Television Services in Australia industry trends (2018-2023)
Industry revenue has been growing at an annualised 0.2% over the five years through 2023-24, when revenue is expected to decline by 2.5%, reaching $6.3 billion and profit margins are anticipated to account for 6.3%. IPTV services growth fuelled by broadband access and SVOD adoption. Rapid growth in IPTV services is driven by increased internet penetration and broadband speeds. Over 60% of Australian households have an SVOD subscription, driven by platforms like Netflix, Stan and Disney+. SVOD and IPTV providers have increased significantly, including major broadcasters launching their services like 9Now, 7plus and 10 All Access. Traditional pay-TV providers like Foxtel transitioned to SVOD services, introducing Foxtel Now, Kayo Sp…
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Pay Television and Internet Protocol Television Services in Australia industry outlook (2023-2028)
poll Average industry growth 2023-2028: x.xlock
Improved connectivity will continue to boost IPTV and SVOD services’ growth The NBN rollout and XG network expansion are projected to support IPTV and SVOD growth over the coming years. Improved accessibility will likely push consumers towards cheaper alternatives to traditional pay-TV. SVOD services’ flexibility is driving a decrease in total TV watching minutes. Major global media companies have entered the industry with their own services, like Disney+ and Apple TV+, increasing competition for established providers like Netflix and Stan. Ongoing competition for viewers will drive new employment opportunities in the industry. Foxtel’s strategy will propel SVOD investment and secure exclusive content licenses The Australian media sector is…
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Pay Television and Internet Protocol Television Services in Australia industry statistics
- attach_money Market Size: $6bn
- business Number of Businesses in: 55
- poll Average Industry Profit Margin: x.x% lock
- supervisor_account Industry Employment: 4,144
Biggest companies in the Pay Television and Internet Protocol Television Services industry in Australia
- pie_chart Netflix Australia Pty Ltd Market Share: x.x% lock
- pie_chart NXE Australia Pty Ltd Market Share: x.x% lock
- pie_chart Nine Entertainment Co Holdings Limited Market Share: x.x% lock
- pie_chart Walt Disney Company (Australia) Pty Ltd Market Share: x.x% lock
error_outline For more analysis on the top companies in this report, see purchase options.
What is the Pay Television and Internet Protocol Television Services industry in Australia?
Industry Definition
Industry firms primarily broadcast movies and TV programs on a subscription or fee basis. These services are delivered through cable or satellite networks, or via the internet. The industry also includes operators that provide live, catch-up or on-demand versions of free-to-air television; provide digital rental or purchases of movies or television content over the internet; or resell pay-TV services. The industry excludes physical media sales of movies and television shows.
Industry Products and Services
- Digital subscriptions
- Satellite subscriptions
- Cable subscriptions
- Other services
- All Others
Industry Activities
- Pay television network operation
- Pay television broadcasting
- Cable or satellite television network operation
- Cable or satellite television broadcasting
- Subscription television broadcasting and streaming
- Online video broadcasting
- Online rental or purchase of downloadable video content
Market research report – table of contents
About this Report
Industry Definition
Industry firms primarily broadcast movies and TV programs on a subscription or fee basis. These services are delivered through cable or satellite networks, or via the internet. The industry also includes operators that provide live, catch-up or on-demand versions of free-to-air television; provide digital rental or purchases of movies or television content over the internet; or resell pay-TV services. The industry excludes physical media sales of movies and television shows.
Main Activities
Pay television network operation
Pay television broadcasting
Cable or satellite television network operation
Cable or satellite television broadcasting
Subscription television broadcasting and streaming
Online video broadcasting
Online rental or purchase of downloadable video content
Similar Industries
Additional Resources
Industry at a Glance
Industry Statistics Snapshot
Industry Structure
Executive Summary
Industry Performance
Key External Drivers
Pay-TV density
Internet subscribers
Real household discretionary income
Total minutes of TV watched
Current Performance
IPTV services have grown fuelled by broadband access and SVOD adoption
Pay-TV providers face challenges from strong SVOD competition
Content acquisition has served as a competitive strategy amid changing viewer demands
Chart: Revenue Growth
Industry Outlook
Improved connectivity will continue to boost IPTV and SVOD services’ growth
Foxtel’s strategy will propel SVOD investment and secure exclusive content licenses
Emerging 5G networks and tech giants may affect Foxtel’s exclusive sports broadcasting rights Table: Pay Television and Internet Protocol Television Services in Australia Revenue Outlook
Industry Life Cycle
Life Cycle Reasons Chart: Benchmarking – Pay Television and Internet Protocol Television Services in Australia Lifecycle vs The Economy
Products and Markets
Supply Chain
Key Buying Industries
Key Selling Industries
Products & Services
The rapid rise of digital subscriptions is influencing consumers’ viewing habits SVOD services like Netflix and Stan have gained immense popularity offe…
Individuals aged 55 and older
Individuals aged 18 to 34
Advertisers
Demand Determinants
Major Markets
Individuals aged 35 to 54
Individuals aged 55 and older
Individuals aged 18 to 34
Advertisers Chart: Major Market Segmentation for the Pay Television and Internet Protocol Television Services in Australia
International Trade
Business Locations
Chart: Business Locations by State
Competitive Landscape
Market Share Concentration
The growing preference for IPTV has reduced market share concentration The top four television service providers make up over 70% of the industry’s tota…
Key Success Factors
Cost Structure Benchmarks
Profit, Purchases, Wages, Other Costs Chart: Cost Structure Benchmarking – Sector vs Pay Television and Internet Protocol Television Services in Australia
Basis of Competition
Internal competition
External competition
Barriers to Entry
Table: Barriers to Entry Checklist for the Pay Television and Internet Protocol Television Services in Australia
Industry Globalization
Major Companies
Operating Conditions
Capital Intensity
The industry’s capital intensity is pronounced because of high infrastructure setup costs. Prospective entrants must invest heavily in broadcasting infras…
Chart: Level of Capital Intensity for the Pay Television and Internet Protocol Television Services in Australia Chart: Tools of the Trade: Growth Strategies for Success
Technology & Systems
Revenue Volatility
Chart: Volatility vs Industry Growth
Regulation & Policy
Industry Assistance
Key Statistics
Table: Industry Data for the Pay Television and Internet Protocol Television Services in Australia
Industry Revenue (2008-2030)
Industry Gross Product (2008-2030)
Establishments (2008-2030)
Businesses (2008-2030)
Employment (2008-2030)
Exports (2008-2030)
Imports (2008-2030)
Wages (2008-2030)
Domestic Demand (2008-2030)
Table: Annual Percentage Change for Key Industry Data
Table: Key Ratios for Industry Key Data
Table: Industry Financial Ratios
Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %
Jargon & Glossary
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Included in Report
- Our reports include 30 to 40 pages of data, analysis and charts, including:
Industry Financial Ratios
Revenue Forecasts
Historical and Forecast Growth
Industry Market Size
Industry Major Players
Profitability Analysis
SWOT Analysis
Industry Trends
Industry Operating Conditions
Porter’s 5 Forces Analysis
Market Size Statistics for Pay Television and Internet Protocol Television Services in Australia
Why buy this report on the Pay Television and Internet Protocol Television Services in Australia?
IBISWorld industry market research reports enable you to:
- Find out about key industry trends
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This report on Pay Television and Internet Protocol Television Services in Australia:
- Provides Market Size information to assist with planning and strategic decisions.
- Includes the necessary information to perform SWOT, PEST and STEER analysis.
- Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
- Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
The Pay Television and Internet Protocol Television Services in Australiamarket research report includes:
- Historical data and analysis for the key drivers of this industry
- A five-year forecast of the market and noted trends
- Detailed research and segmentation for the main products and markets
- An assessment of the competitive landscape and market shares for major companies
- And of course, much more
IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pay Television and Internet Protocol Television Services in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.
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Unveiling the Best IPTV Services in Australia: A Comprehensive Review for 2024
The increasing appeal of IPTV services in Australia is a testament to their flexibility and cost-effectiveness over traditional television viewing options [1]. Consumers are turning towards these services for a tailored, convenient viewing experience, with a plethora of choices each boasting unique features and expansive content libraries [2].
As Aussies navigate this burgeoning market, factors such as free trial availability stand out, enabling a hands-on assessment of the best IPTV offerings before financial commitment [3]. The decision-making process also includes verifying the legitimacy of services to align with Australia’s broadcasting regulations and avoid supporting unlawful operations [4] [5]. This article aims to review and compare top IPTV services, providing insights to assist viewers in making an informed choice for quality entertainment in 2024 [6].
Service 1: Overview and Unique Features
Xtrix TV IPTV stands out in the Australian IPTV market with its extensive content offerings and device compatibility:
- Content Library: Xtrix TV IPTV boasts a vast selection of over 1300 live channels and 6500 VOD titles, catering to a wide range of interests and demographics [1].
- Device Compatibility: It ensures a seamless viewing experience across various devices. Whether it’s a traditional TV set equipped with a set-top box, a computer, a smartphone, or a tablet, Xtrix TV IPTV is fully compatible, making it accessible for users on-the-go or at home [1].
- VPN Friendly: In an era where privacy and unrestricted access are paramount, Xtrix TV IPTV is fully compatible with ExpressVPN, offering users the ability to maintain privacy and potentially access geo-restricted content [1].
Understanding IPTV and Its Benefits:
- Technology: IPTV, or Internet Protocol Television, delivers television content over the Internet using Internet Protocol (IP) [1].
- Viewing Options: This technology supports live TV, time-shifted media, and Video on Demand (VOD), giving viewers control over what they watch and when they watch it [1].
- Customization and Interactivity: IPTV services, including Xtrix TV IPTV, provide the advantage of customization of content and interfaces, as well as interactivity, which enhances the overall user experience [1].
Legitimacy and Compliance:
- Broadcasting Compliance: Xtrix TV IPTV operates with the necessary licensing and adheres to the Broadcasting Services Act of 1992 and the Copyright Act of 1968 in Australia, ensuring that subscribers are accessing content legally and ethically [1].
Trial Period:
- Free Trial: Recognizing the importance of user satisfaction, Xtrix TV IPTV offers a free trial. This critical feature allows potential subscribers to assess content quality, channel selection, user experience, device compatibility, and live streaming performance before committing to a full subscription [1].
Service 2: Overview and Unique Features
OTV IPTV emerges as a formidable option in the Australian IPTV market with its impressive array of channels and on-demand content:
- Extensive Content Offering: With over 9000 live channels and a staggering 50000 VOD options, OTV IPTV provides one of the most comprehensive libraries for subscribers, ensuring a wide variety of choices for every type of viewer [1].
- Device Compatibility: This service does not compromise on accessibility, being compatible with all major devices including Android devices, Amazon Fire TV/Stick/Cube, Nvidia Shield, Formuler Box, and other third-party applications, making it a versatile choice for users regardless of their preferred streaming device [1].
- VPN Compatibility: In line with modern digital security concerns, OTV IPTV is also fully compatible with VPNs, allowing users to maintain their privacy and access content without restrictions [1].
Pricing and Trials:
- Affordable Access: Priced competitively at $19.99 per month, OTV IPTV positions itself as an affordable option in the IPTV space [1].
- Risk-Free Exploration: Potential customers can explore the service with a 72-hour free trial, which notably does not require credit card details, thus offering a hassle-free way to experience the service before committing to a subscription [1].
Payment Flexibility:
- Convenient Payments: Accepting Visa & Mastercard, OTV IPTV ensures that payment is straightforward and secure, accommodating the most common payment methods for ease of transaction [1].
By offering a vast selection of content and ensuring device and VPN compatibility, OTV IPTV stands as a strong contender for those seeking diverse entertainment options. Its user-friendly approach to trials and payments further adds to its appeal as a top IPTV service in Australia.
Service 3: Overview and Unique Features
IPTVtrends stands as a significant player in the Australian IPTV market with an expansive offering that caters to a diverse audience:
- Extensive Content Library: Subscribers to IPTVtrends have access to a staggering amount of content, with over 20,000 live channels and a massive 64,000 VOD titles available. This range ensures that viewers can find almost any type of programming they are interested in, from sports to movies, and international content [1].
- Cost-Effective Pricing: At just $18.99 per month, IPTVtrends is competitively priced, especially considering the breadth of content it offers. This makes it an attractive option for those looking to maximize their entertainment options while keeping an eye on their budget [1].
- VPN Compatibility: The service is compatible with Surfshark VPN, which not only protects users’ privacy but also allows them to bypass geo-restrictions that may apply to certain content. This feature is particularly beneficial for users who value their online security or those who wish to access content that is not typically available in their region [1].
In terms of user accessibility and payment convenience:
- Device Support: IPTVtrends is designed to work across a variety of devices, catering to the needs of users whether they prefer streaming on their smartphone, tablet, computer, or through a set-top box connected to their TV. This multi-device compatibility ensures that users can enjoy their subscription wherever they are, without being tied to a single device [1].
- Payment Methods: The service accepts popular payment methods, including Visa and Mastercard, which provides subscribers with a secure and hassle-free payment process. This ease of payment is a key consideration for many users when choosing an IPTV service [1].
IPTVtrends’ combination of a vast content library, affordable pricing, VPN compatibility, and user-friendly payment options positions it as a top contender for those seeking comprehensive entertainment solutions in the Australian IPTV market.
Service 4: Overview and Unique Features
AirTV IPTV emerges as a strong contender in the Australian IPTV market with a robust selection of channels and on-demand content:
- Content Galore: Viewers can enjoy a broad spectrum of over 13,000 live channels and more than 6,500 VOD titles, ensuring a rich variety of content that caters to all tastes and preferences [1].
- Device Versatility: The service prides itself on its compatibility with a wide range of devices, making it a versatile choice for users with Android platforms, Amazon Fire TV, Nvidia Shield, and more [1].
Here are additional key features of AirTV IPTV:
- Free Trial Offering: With a 24-hour free trial, AirTV IPTV gives prospective subscribers a taste of its service, allowing them to explore the vast content and user experience without immediate financial commitment [1].
- Third-Party Application Support: The service’s compatibility extends to all devices and third-party applications, highlighting its commitment to accessibility and ease of use [1].
When it comes to user convenience and payment:
- Cost Consideration: AirTV IPTV is priced at an affordable $19 per month, positioning itself as a cost-effective solution for those seeking comprehensive IPTV services [1].
- Payment Simplicity: Subscribers can make secure and straightforward payments using Visa and Mastercard, which adds to the hassle-free experience of managing the subscription [1].
AirTV IPTV’s blend of extensive content, device compatibility, and user-friendly payment options make it an attractive option for Australian viewers looking to enrich their entertainment experience.
Comparative Analysis of Services 1-4
In the competitive landscape of IPTV services in Australia, discerning viewers are presented with a multitude of options, each with its own set of advantages and features. The comparative analysis of Services 1-4 (AirTV IPTV, Xtrix TV IPTV, OTV IPTV, and IviewHD IPTV) reveals a diverse range of offerings that cater to various preferences and requirements. Here, we delve into the specifics to assist consumers in making an informed decision:
Channel Offerings and VOD Titles
- AirTV IPTV and Xtrix TV IPTV: Both services offer a substantial content library with over 1300 live channels and more than 6500 VOD titles, providing a rich variety of viewing choices [1].
- OTV IPTV: Stands out with a significantly larger selection, offering 9000 live channels and 50000 VOD options, which is notably higher than the other services, catering to viewers with a voracious appetite for content [1].
- IviewHD IPTV: Aligns with AirTV and Xtrix in terms of live channels but does not specify the exact number of VOD titles available [1].
Device Compatibility and VPN Support
- Universal Compatibility: All four services are compatible with popular devices such as Android platforms, Amazon Fire TV/Stick/Cube, Nvidia Shield, and Formuler Box, ensuring viewers can stream content on their preferred devices [1].
- VPN Compatibility: AirTV IPTV, Xtrix TV IPTV, and IviewHD IPTV support ExpressVPN, allowing users to maintain privacy and access geo-restricted content. OTV IPTV also supports VPN use but does not specify a provider, emphasizing the importance of online security in the digital age [1].
Free Trials and Activation
- Trial Periods: AirTV IPTV, Xtrix TV IPTV, and IviewHD IPTV offer a generous 72-hour free trial, allowing ample time for users to evaluate the service. In contrast, OTV IPTV provides a shorter 24-hour trial, which may still suffice for a basic assessment of its offerings [1].
- Activation Time: Instant activation is available with AirTV IPTV, Xtrix TV IPTV, and IviewHD IPTV, while OTV IPTV remains silent on this aspect, potentially indicating a difference in the immediacy of service availability [1].
Payment Methods
- Versatile Payment Options: All services accept Visa and Mastercard, facilitating straightforward and secure transactions. Additionally, OTV IPTV’s competitive pricing at $19.99 per month aligns closely with the market, offering value for its extensive content library [1].
This analysis underscores the importance of considering a comprehensive set of factors, such as content selection, streaming quality, price, device compatibility, user interface, reliability, customer support, additional features, legal compliance, and trial periods when selecting the best IPTV service [41][42]. Each service presents a unique proposition, with OTV IPTV leading in content volume, while others like AirTV IPTV and Xtrix TV IPTV offer substantial libraries with the added benefit of a longer trial period and immediate activation [1].
Emerging Trends and The Future of Australian IPTV
The IPTV landscape in Australia is on the cusp of a transformative period, with emerging trends and technological advancements poised to redefine the viewing experience. As we look towards the future of Australian IPTV services, several key developments stand out:
- Technological Innovations:
- The integration of Virtual Reality (VR) and Augmented Reality (AR) into IPTV services is set to offer immersive and interactive content formats, enhancing the overall entertainment experience [7].
- Machine learning algorithms will play a pivotal role in personalizing content recommendations based on individual viewing habits and preferences, making the viewing experience more tailored and engaging [7].
- IPTV services will increasingly integrate with smart home devices and IoT ecosystems, allowing users to control their entertainment through voice commands, gesture recognition, and automation, thereby simplifying the user interface [7].
- Strategic Content Partnerships:
- Collaborations with content creators, studios, and distributors will enable IPTV providers to expand their content libraries and offer exclusive programming, catering to a diverse audience across different genres and languages [7].
- The emergence of hybrid IPTV models that combine traditional broadcast channels with internet-based streaming services will offer a more comprehensive and versatile entertainment solution to viewers [7].
- Market Dynamics and User Preferences:
- Australian viewers are increasingly valuing personalized and convenient TV viewing experiences, with services transcending geographical boundaries to offer global content [2][5].
- There is an expectation for regular updates and a diverse range of content libraries, ensuring that audiences have access to the latest and most varied programming [2].
- Interactive services and additional features such as DVR, VOD, and parental controls will continue to be a focus in the market, enhancing the value proposition of IPTV services [2].
- Cost-effective solutions remain a significant factor, as viewers seek high-quality content without the high costs associated with traditional cable or satellite services [2].
These trends indicate a future where IPTV services in Australia will not only grow in terms of content and quality but also become more integrated into users’ digital lifestyles. As the market evolves, providers who can leverage these trends while maintaining high standards of performance, reliability, and legal compliance will likely emerge as leaders in the Australian IPTV space [5][7].
Conclusion and Top Picks for 2024
Throughout this dissection of Australia’s top IPTV services, we’ve explored the multifaceted perks that these platforms present — from extensive libraries of live channels and VOD options to device versatility and VPN capabilities. Each service has carved a niche in personalizing viewing experiences, ensuring that every Australian viewer finds an IPTV match that resonates with their preferences and lifestyle. The comparative analysis invites viewers to weigh the array of features against cost considerations, user convenience, and legal compliance, thereby guiding an informed choice in the increasingly popular IPTV market.
As IPTV continues to innovate and adapt to the demands of modern viewership, it’s clear that the future of television in Australia is customizable, connected, and content-rich. The winner in this evolving landscape will be the provider that not only excels in quantity and diversity of content but also excels in user engagement and satisfaction. To explore these entertainment frontiers further and discover your perfect IPTV service, embark on your own journey into the digital revolution of television.
FAQs
What is the highest-rated IPTV service currently available?
The top-rated IPTV service for devices such as Firestick, Fire TV, and NVIDIA Shield is Bunnystream. It offers excellent compatibility with VPNs for those who wish to maintain their privacy while streaming IPTV channels. The monthly subscription cost ranges from $7.08 to $15.
Can IPTV be used legally in Australia?
Yes, IPTV can be legally accessed in Australia. However, the legality hinges on the specific IPTV service provider you choose and the content they provide.
Will IPTV be a significant part of television in the future?
IPTV is anticipated to be a significant component of the future television landscape. Nevertheless, it will likely be an option primarily for those who have access to high bandwidth broadband connections.
What makes IPTV a better choice compared to traditional TV?
IPTV offers a more flexible viewing experience compared to traditional television. It allows you to watch your favorite shows on various devices, not just your TV screen, giving you the freedom to enjoy your content wherever and whenever you prefer.
